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Bastide des Victoires

Capturing a haven of timeless luxury and sport in the heart of Provence.

Brand Development | Front-End Web Design

We were approached by the client with the goal to overhaul and rebrand their French countryside estate. They were not only competing with other properties in the area, but wanted to stand above them in terms of branding in their visual identity.

Explore the privacy and sporting nature of the expansive estate.

We revamped Bastide's branding to stand out from the typical Airbnb rentals in the area. Unlike others, Bastide prioritizes their luxurious hospitality offering and needed an online experience to reflect that without compromising customer service, even before the guests arrive to the property. We also explored a secondary visual identity inspired by the property's two hares, reflecting Bastide's playful and high-end nature, though currently unused.